Will Saunders
I am a creative designer and self described "reluctant environmentalist" who specialises in brand strategy and visual identity design for non-profits, sustainable organisations and ethical businesses.
After 10+ years in the creative industry I launched my ethical design agency, Good Will Studios, to equip my clients with the creative tools and brand mindset needed for them to achieve their goals and build support for the causes that matter most.
"A better world, by design" is my motto to live by. I fundamentally believe that design and creativity should be a force for good - something that has a deeper purpose than simply enabling and prettifying a system of mass consumption that is detrimental to us all and puts profit over people and planet.
I try to get closer to that goal each day by applying creativity and design thinking to projects and organisations that share my values and underlying mission.